güd from Burt’s Bees
What if a Pinterest board could magically come to life, for real? That’s the concept behind “My Perfect güd Morning,” a Pinterest based contest to bring one lucky pinner’s dream morning come to life. To enter, all our fans had to do was pin their idea of a perfect morning to their “My Perfect güd Morning” board. To launch the contest, we randomly brought a woman’s Pinterest board to life pin by pin, then seeded the video of her surprise morning as a contest invite across social channels. The contest winner went on an all-expenses paid African safari.